At Kamo, we believe the best products are built with the community — not just for them. From day one, we invited athletes to shape what Kamo 45 would become.
The goal: to brew the perfect post-ride reward — real taste, real function, and made by those who live it.
Before launch, we kicked off the “Kamo Brand Champion” phase with a simple idea:
Co-create the beer with the people who would actually drink it.
We brought together over 100 early testers from the cycling community — people who know what performance, recovery, and ritual truly mean.
Their feedback guided everything: from taste and texture to the feeling of that first sip after a long ride.